Cadbury Sues Social Media Influencer Over Bournvita Video: A Cautionary Tale

On April 13, 2023, Cadbury issued a legal notice to social media influencer Revant Himantsingka(Ex Mckinsey Employee), who had posted a video on social media criticising the endorsement of Cadbury’s product Bournvita as a “health drink”. The video went viral, but Himantsingka eventually removed it from his profile before his Twitter handle was restricted and […]