In the world of beauty and skincare, innovation is often about products, formulas, and trends. But sometimes, true revolutions come from the simplest of ideas – ideas that change how we trust and interact with the products we use every day.
That’s the story of TARA, a groundbreaking intelligent packaging innovation by Tanvi Kapoor Goyal, Founder of Insighto Technologies LLP. With a blinking green light for safety and a red glow when it’s time to let go, TARA is not just smart packaging – it’s a movement towards trust, transparency, and safety in beauty.
But behind this innovation lies the story of a woman whose journey is as dynamic as the solutions she creates.
A Childhood Rooted in Creativity and Ambition
Tanvi’s early life was nothing short of dreamy – a childhood filled with love, cousins, relatives, and the warmth of a traditional Indian family. Being the only girl among her siblings and cousins meant she was pampered endlessly, but it also gave her a deep appreciation for individuality and acceptance.
Her family was a powerhouse of inspiration: her great-grandfather who was a grand master in Lahore,her maternal grandfather who was a doctor & Sanskritacharya, her grandmother who led as Headmistress of DPS, and her mother who founded Silverline Prestige School in 1987. Add to that her father who was a self-made entrepreneur and a respected leader despite his health challenges.
From this unique mix, Tanvi absorbed creativity from her mother and entrepreneurship from her father. Watching her mother sing, paint, cook, and lead with equal brilliance gave her an early introduction to artistry. On the other hand, her father’s ability to lead and delegate instilled the values of business acumen and leadership.
Her first spark for beauty came from simply watching her mother get ready every morning in a polished sari with minimal makeup. That quiet moment planted the seed of artistry. By her teenage years, a Grooming course at Shahnaz Husain’s institute exposed her to the transformative power of makeup. By Grade 12, she already held a professional diploma, well-qualified to open her own salon.
In 2004, she finally did and discovered the thrill of live artistry. “The instant smile on someone’s face after makeup was addictive,” she recalls. Makeup became her medium of creativity, but her roots in business and innovation were already pulling her towards something bigger.
The Birth of Insighto Technologies and TARA
As a professional makeup artist, Tanvi always had one habit: jotting down the date whenever she opened a new product. The PAO (Period After Opening) symbol only indicated how long a product could last, but never reminded users when they had actually opened it. This missing link frustrated her.
That frustration turned into a spark. Along with her husband & co-founder Rahul, she realized this wasn’t just her problem – it was a global gap in the industry. Despite the billion-dollar scale of the beauty market, no one had solved this simple yet critical issue of product safety.
And thus, Insighto Technologies LLP was born in 2024, with a mission to revolutionize cosmetic packaging through TARA.
For Tanvi and Rahul, the goal wasn’t just to solve the problem but to solve it with simplicity. “Innovation only makes an impact when it’s accessible,” she says. TARA had to be plug-and-play, intuitive, and effortless — no apps, no scanning, just a gentle glow guiding the user.
Turning Vision into Reality
But bringing TARA from concept to reality was not easy. Finding the right expertise to design an ultra-low power system that could last through a product’s lifespan was the first challenge.
The turning point came with their very first prototype. Programmed for just one month, it blinked red exactly on schedule – proof that the vision could work. “That single blink felt like magic,” Tanvi recalls. It wasn’t just a technical milestone; it was the moment they knew TARA could be a true game-changer.
Trust was built step by step: through rigorous testing, transparent communication, and keeping the product experience seamless. As TARA continued to deliver consistent results, conviction grew stronger – this wasn’t just an idea, but a new benchmark for beauty safety.
How TARA Works
TARA is a smart, ultra–low-power indicator that activates the moment a cosmetic product is opened.
- During the safe period, it blinks green.
- Once the product reaches its PAO expiry, it shifts to a blinking red light.
- It remains off during idle periods and needs no external app or device.
This simplicity makes it revolutionary. It’s effortless for consumers, scalable for brands, and most importantly, it makes safety visible.
For Tanvi, TARA is just the beginning. She believes the future of beauty lies in IoT-inspired smart packaging that doesn’t just contain products but communicates, protects, and empowers consumers.
The Vision Ahead
Tanvi’s vision for Insighto Technologies is bold: to make TARA a global standard in beauty packaging. Just as the PAO symbol became universal decades ago, she envisions a future where every cosmetic product carries a visual indicator of expiry.
More than technology, the ethos of TARA is about trust, clarity, and consumer-first innovation. “Every solution we create should empower people, not overwhelm them,” she emphasizes.
Beyond Business: Tanvi’s Philosophy of Beauty and Leadership
Balancing her roles across education and entrepreneurship, Tanvi finds her inspiration in simple joys – travel, experimenting in the kitchen, and most importantly, time with her children.
Her idea of beauty has evolved, too. “Two decades ago, beauty meant perfection. Today, beauty is authenticity. It’s about showing up as yourself with confidence,” she says.
Spiritually, she draws strength from The Bhagavad Gita, a book she revisits often for its timeless wisdom on leadership, resilience, and calmness under pressure.
Advice for the Dreamers
If Tanvi could go back and advise her younger self, she’d simply say: “Stay consistent.” Creativity fuels ideas, but consistency sustains them.
To aspiring founders, her message is clear: “Only pursue an idea if you’re absolutely obsessed with it. Building something meaningful will test you beyond imagination — setbacks, doubts, discouragement will come. The only thing that will carry you through is obsession.”
And with that obsession, comes revolution.
Conclusion
From a childhood filled with creativity to becoming a makeup artist, and now leading a technology-driven beauty innovation, Tanvi Kapoor Goyal’s journey is nothing short of inspiring.
With TARA, she has transformed a simple everyday concern into a groundbreaking solution that redefines trust in beauty products. Her story is a reminder that innovation is not about complexity but about clarity, simplicity, and impact.
In Tanvi’s words, “No revolution ever began with eight hours of sleep and a calm, relaxed mind. It began with people restless enough to change the way things are.”
And with TARA, that change has just begun.
