Drum beats are getting louder; the naming ceremony has begun. Indians get ready to adapt to a new name, Eternal. What’s in the name and what are we talking about? It’s a new name for your favourite food app and the Indian food-tech giant Zomato. The announcement has officially come from Deepinder Goyal, the CEO of Zomato. The 18-year journey of Zomato will now be transformed into a new name Eternal Ltd., and this is approved by the board on February 6, 2025. You must have been wondering, why such a rebranding? Well, it reflects the company’s evolution beyond its food delivery and roots into a diversified conglomerate. However, the Zomato app retains its iconic name as we are used to it. But the news is that the parent entity will now operate under the new corporate identity Eternal Ltd., which signals and symbolizes a long-term vision to build an enduring institution.
The Rebranding Announcement to Replace The Old Name!
The sudden announcement of this rebranding was disclosed through a formal letter to shareholders and regulators, emphasizing that ‘Eternal’ represents more than a name, it’s a mission statement. And who alongside share this letter to the public? None other than its CEO, Deepinder Goyal. The decision follows over two years of internal use of the ‘Eternal’ moniker after the acquisition of Blinkit (formerly known as Grofers) in 2022.
Goyal noted that the shift was timed to align with Blinkit’s emerging as a major growth driver, alongside newer ventures like District (B2B logistics) and Hyperpure (restaurant supplies). This also marks that Deepinder Goyal is envisioning a long-term goal to build a long-lasting institution.
Why The Name ‘Eternal’?
Zomato is being diverse in categories and this rebranding signifies the same. Now you may wonder how. Remember when Zomato used to be a pure-play food delivery platform? But now you must understand the diversity. The company has now expanded into quick commerce (Blinkit), logistics (District), and B2B supplies (Hyperpure). Thus, the original name Zomato, purely as a food delivery platform didn’t suffice this need, this made CEO Deepinder Goyal think the rebranding.
Mr. Goyal described the name as a ‘paradox’, a reminder that permanence is earned through adaptability. “Eternal carries a promise and a paradox. True permanence isn’t built on bold claims but on acknowledging our limitations and striving to improve daily,” he wrote.
The move is similar to global tech rebrands like Facebook’s transition to Meta, signalling a shift toward a multi-business model. In Zomato’s case, this is particularly critical. Why? Because its core food delivery business faces saturation, Blinkit’s 10-minute grocery delivery service has captured significant market share. Thus, rebranding indeed seems a necessary step.
Amid The Rebranding: Financial Context and Performance
The rebranding comes amid mixed financial results for the company. Let’s see the financial context and performance!
Q3 FY25 Revenue:
₹5,404 crore (64% YoY growth)
Q3 FY25 Profit:
₹59 crore (57% YoY decline)
Blinkit’s Contribution:
38% of total revenue (₹2,053 crore in Q3)
While expenses surged to ₹5,533 crore due to Blinkit’s expansion, analysts highlight the quick-commerce segment’s potential. Ever since the company noticed the unexpected growth of Blinkit, now it has further plans to open 1,000 new stores by December 2025, targeting deeper penetration in Tier 2 and Tier 3 cities. Will this step of rebranding further put a strain on the company, only time can tell.
Market Reaction:
Let’s have a look at how the market reacted to this announcement! On the announcement day, Zomato’s shares closed 2.3% lower, and this reflects investor caution over the news. However, long-term optimism persists, driven by Blinkit’s 89% YoY growth in gross order value (GOV) and Hyperpure’s 97% revenue jump. But the race is intensified for the market dominance as competitors like Swiggy Instamart and Zepto are also doubling down on quick commerce.
Deepinder Goyal’s Long-term Vision:
Not many of us know the name Foodiebaya. In his letter, Goyal traced Zomato’s origins to 2007, when it launched as Foodiebaya restaurant menu upload site. He admitted that the platform’s accidental success was rooted in a desire to ‘do something worthwhile,’ not just chase profits. Today, Eternal Ltd. aims to empower stakeholders, delivery partners, restaurant owners, and gig workers by enhancing their financial stability.
Goyal acknowledged the challenges ahead, “Eternal scares me to my core. It’s a tall order to live up to, but it’s a reminder that our forever is earned through self-doubt and relentless improvement.”
Which Entities Are Owned By Eternal Ltd.?
Zomato:
The flagship food delivery app, contributing 62% of Q3 revenue.
Blinkit:
Quick-commerce arm with 12 million monthly transacting users.
Hyperpure:
B2B supplies platform serving over 12,000 restaurants.
District:
Logistics network optimizing delivery efficiency.
This tells us that there is a valid reason to rebrand the name Zomato as structure Eternal will be a tech-powered ecosystem rather than a single-service provider.
Let’s See What Will Be The Financial Context and Cost Estimates?
While Zomato hasn’t specified the total rebranding expenditure, here’s our curated list of comparative analysis based on industry benchmarks!
| Expense Type | Estimated Cost | Rationale |
| Legal or regulatory compliance | ₹5–10 crore | Filings, shareholder approvals, and legal consultations |
| Digital Transition | ₹ 10-20 crore | Domain migration, cybersecurity, and IT infrastructure updates |
| Stock Ticker Exchange | ₹2-5 crore | Administrative fees for BSE/NSE, Also for global exchanges |
| Marketing & Re-Branding | ₹50-100 crore | New logo design, possible campaigns, and physical asset updates |
| Total Estimated Cost | ₹67-135 crore | Aggregated mid-range estimates |
Financial Implications Amid Q3 FY25 Results
Zomato reported ₹5,404 crore in revenue (64% YoY growth) but 57% decline in net profit (₹59 crore). While expenses rose to ₹5,533 crore, the rebranding costs are likely factored into long-term operational budgets rather than quarterly reports.
Social Media is Going Crazy Over The News!
Ever since its announcement, this news has sparked reactions from all over the social media platform. From X, Instagram to Reddit, people are expressing their views on it. Let’s see how is it going!
We don’t know the exact cost of Zomato’s rebranding as it, of course, remains undisclosed, but industry parallels suggest a multi-crore investment. The move of Zomato aligns with its step toward becoming a diversified tech conglomerate, with Blinkit already driving 38% of Q3 revenue.
As CEO Deepinder Goyal noted, the name ‘Eternal’ reflects a mission to build enduring value, a goal that will justify the upfront costs if diversification pays off long-term.
The process is on, Zomato will turn into Eternal, and we, the Corporate Soldiers keep bringing the news as it shines in the way.
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