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Unwrapping the Latest Trends: A Look at the Evolving Practice of Corporate Gifting in India

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The practice of gifting in Indian companies has evolved over the years and is an important aspect of building and maintaining relationships with clients and employees. Corporate gifting in India majorly includes items such as desk accessories, clothing, and other luxury items. Popular gift options include pens, diaries, keychains, and corporate gifts such as clocks, crystalware, and executive gifts. Companies also often give gifts to employees during festivals and special occasions like Diwali, Christmas and New Year.

One of the common practices in the Indian corporate gifting industry is the use of gift vouchers or gift cards. These vouchers or cards can be used to purchase a wide range of products, and are considered to be a convenient and flexible option for both the giver and the receiver. Many companies also give gift vouchers as rewards and incentives to employees for their hard work and dedication.

Another practice that has gained popularity in recent years is the use of digital or e-gifts. With the increasing use of technology and the growth of e-commerce, many companies are now opting for digital gifting options such as e-gift cards, e-vouchers, or digital certificates. These options offer convenience and flexibility, as they can be easily sent and redeemed online.

Eco-friendly and sustainable gifts have also become a popular practice in the Indian corporate gifting industry. Companies are becoming more conscious of their impact on the environment and are looking for ways to reduce their carbon footprint. This has led to an increase in demand for products made from sustainable materials and produced using eco-friendly methods.

Personalisation is another important practice in the Indian corporate gifting industry. Companies are looking for ways to make their gifts more personal and meaningful. This has led to an increase in demand for gifts that can be personalised with the recipient’s name, initials, or a special message. Personalised gifts are considered to be more thoughtful and can help to establish a deeper connection with the recipient.

In conclusion, Corporate gifting in India has evolved over the years, with companies implementing various practices to build and maintain relationships with clients and employees. The common practices include the use of gift vouchers, digital or e-gifts, eco-friendly and sustainable gifts, and personalization. These practices help to differentiate companies and create a lasting impression on the recipients.

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